Feed Finder
A cross platform app that enables new mums to search and review places suitable for breastfeeding in their area.
2013-2016
Introduction
FeedFinder is a social network for new mums, users can share, rate and review places in their local area to breastfeed. FeedFinder was one of the first projects I worked on when I joined Newcastle University's Open Lab in 2013.
About FeedFinder
You can use FeedFinder to find places around you where other mothers have had positive breastfeeding experiences. Every recommended place on the map will have been reviewed by someone who's breastfeeding. You'll be able to see not only how they have rated that place, but also any handy comments that they have added about their experience or the location, like whether they have toys and a menu for toddlers, or where the breastfeeding room is if it's a bit difficult to find.
Across Britain, one in ten women choose not to breastfeed due to fear of breastfeeding in public. FeedFinder is a free mobile app that aims to support breastfeeding women by helping them find breastfeeding-friendly places in their community.
Women can use FeedFinder to search for and view places on the map where other women have previously breastfed, and contribute their own experiences of a new or existing venue.
Designed and developed in collaboration with 30 new mothers across the North East, the review criteria in the app is carefully crafted to meet women’s breastfeeding needs: comfort, hygiene, privacy and baby facilities.
There is significant potential for organisations to be motivated to act on reviews from FeedFinder; for example, by contacting businesses with negative comments while commending those receiving consistently good ratings.
There is also a Feed Finder dashboard, giving people greater access to breastfeeding locations from the FeedFinder mobile application.
More
Find breastfeeding friendly places across the world. FeedFinder is a free mobile app that aims to support breastfeeding women by helping them find breastfeeding-friendly places in their community. Since its launch FeedFinder has had over 12,000 registered users, and 5,000 reviewed and rated venues.
Highlights
- Feedfinder has been featured on Sky News, BBC News, the Journal and the Metro.
- Since its launch FeedFinder has had over 12,000 registered users, and 5,000 reviewed and rated venues.
- FeedFinder was awarded a Digital Economy Social Impact award from the Engineering and Physical Sciences Research Council for research that rapidly realises the transformational impact of digital technology on community life, cultural experience, future society and the economy.